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We Offer The Complete Copywriting Course

Exploit your product's benefits

The first step of the copywriting outline is the foundation for your advertising campaigns. A benefit is the value of your product to a customer. In other words, a benefit is what the product can do for a customer or how the product can help a customer. You need to put into words the reasons your product is the best available and better than your competitors' products based on the added value it provides to your customers. The key to success is for you to fully understand all the benefits of your product.

Exploit your competition's weaknesses

To write compelling copy, it is essential that you know what differentiates your product from the competition. Once you know your competitors' weaknesses, you must make sure your audience knows them and understands why buying your competitors' products would be a terrible mistake. Get started by thoroughly researching your competition and understanding what they offer in terms of products and services. Next, list the elements of their offerings that are inferior to your own.

Know your audience

Every person in the world is not going to see every ad in the world. Each ad has a specific audience that will see it, and it's the marketer's job to find the best placement to ensure the target audience will see it. For example, an ad for skateboards placed in a local senior citizen housing association newsletter is not likely to generate a lot of sales. In fact, it would be a waste of advertising dollars. The target audience for skateboards is teenagers or young adults.

What you'll learn

  • The Basics of Copywriting. All forms of copywriting share certain basic principles you’ll need to know as a copywriter. This chapter will take you through these copywriting fundamentals and give you an idea of what sets copywriting apart from other forms of writing.
  • Types of Copywriting. Copywriting is used by nearly all businesses throughout the world, and it comes in many different forms. This chapter takes a closer look at the main types of copywriting, the types of businesses that use them, as well as some core industries that hire a lot of copywriters.
  • How Much Do Copywriters Make? Your income as a copywriter can vary, depending on how you approach your copywriting career. This chapter will detail common copywriter salaries, as well as how to set and maximize your fees as a freelancer. It will also cover the areas of copywriting that tend to pay the most.
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Creative copywriting team

This creative copywriting team has really helped me boost my business and reach my target audience. There are lots of great courses on copywriting. Pity they never get much further than sales copy. They bang on about the consumer when there’s a whole, profitable B2B marketplace out there. Nuocp team is different.

Rebeca Angello An entrepreneur and owner of gadget store

Keep up guys!

Thanks to Nuocp's course I finally realised how to become a Voice in my industry. I also had an eye-opening experience when they introduced me to the most powerful sales-lead generation secret of all time.

Carolina Schwartz An owner of e-commerce startup

Who’ll benefit from our course?

Well, entrepreneurs and start-ups. Small business owners, of course. And so will any person responsible for their company's marketing; wanting to improve their skills and their promotion prospects. And finally, anyone who's taken my course How to Become a Successful Freelance Copywriter, Working from Home. This course will really boost your business writing skills.

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